Creative Assembly Lines

I’ve just posted an article on Gamasutra about what I’ve called ‘Creative Assembly Lines‘. Here’s an excerpt:

If Henry Ford’s Detroit automobile factory was the answer to the manufacturing problems of the 20th century, what might its 21st century equivalent look like: a “Creative Assembly Line”?

Can a company be consistently creative while still maintaining its productivity? If so, how would a system capable of delivering “hits” repeatedly actually work?

After all, one without the other has no value. Being creative is fine – but if you never release anything, you’ll eventually run out of money and deprive the world of your genius. Similarly, generating lots of products that offer the world nothing new is equally worthless.

Feel free to have a read, and please remember to let me know what you think – I’m always looking for new information or opinions to help me refine these ideas!