Toy Story 3 director Lee Unkrich recently tweeted a link to Pixar President Ed Catmull‘s Stanford Graduate School of Business talk. It provides more fascinating insights on their approach to the Creative Process.
It’s pretty long at just under an hour, but there’s loads to learn from it and I’d recommend taking the time to watch the whole thing if you’re interested in creative industries. And if you don’t watch anything else, just listen to what he has to say about their approach to targeting audiences at 42:48.
That’s the same reason why Denki believes in making games we want to play; not games we want to make, or games for target demographics.